Digital Marketing: Strategy, Implementation and Practice

Unlock the full potential of your digital marketing efforts with Digital Marketing: Strategy, Implementation, and Practice (7th Edition). This comprehensive guide, authored by leading experts Dave Chaffey and Fiona Ellis-Chadwick, is your go-to resource for mastering the latest digital marketing strategies and best practices.

Why This Book is a Must-Have:

• Comprehensive Coverage: From SEO and content marketing to social media, email marketing, and analytics, this edition covers all key aspects of digital marketing.
• Strategic Insights: Learn how to develop, implement, and measure effective digital marketing strategies that drive results.
• Practical Applications: Real-world examples, case studies, and actionable tips help you apply what you learn directly to your business.
• Updated Content: Stay ahead with the latest trends, technologies, and tools shaping the digital marketing landscape in 2024.
• Expert Guidance: Benefit from the insights of industry leaders and academic authorities Dave Chaffey and Fiona Ellis-Chadwick.

Key Features:

• In-Depth SEO Strategies: Master search engine optimization with advanced techniques to improve your site’s visibility and ranking on search engines like Google.
• Content Marketing Excellence: Create compelling content that attracts, engages, and converts your target audience.
• Social Media Mastery: Harness the power of social platforms to build brand awareness and foster community engagement.
• Email Marketing Optimization: Develop effective email campaigns that nurture leads and drive conversions.
• Data-Driven Decisions: Utilize analytics and KPIs to measure success and refine your digital marketing strategies for optimal performance.

Who Should Read This Book?

• Digital Marketing Professionals: Enhance your skills and stay current with evolving best practices.
• Business Owners and Entrepreneurs: Learn how to effectively market your business online and achieve your goals.
• Students and Academics: Gain a solid foundation in digital marketing principles and practices.

ISBN: 978-1292241579
Publisher: Pearson Education
Authors: Dave Chaffey, Fiona Ellis-Chadwick
Edition: 7th Edition
Pages: 648
Language: English

What Do I Pay For?

Digital Marketing: Strategy, Implementation and Practice 7th Edition EBook

Product Delivery: You will receive download link in mail or you can also find your purchased courses under the Telegram Group on the link in mail.